A number of Battlefront fans were disappointed to hear the upcoming Star Wars Battlefront would be devoid of a single-player campaign, but Electronic Arts didn’t put one in because it didn’t think many people would bother playing it anyway. As it stands we’ve got a halfway house, with the Survival mode playable in both single-player and co-operatively. It’s a horde mode basically, against a number of AI-controlled enemies, but it’s not a proper campaign.
Speaking about the lack of a single-player campaign, EA COO Peter Moore said the decision was made years ago. When talking about whether AAA games with single-player campaigns sell better, Moore said "very few people actually play the single-player on these kinds of games. That's what the data points to."
Occasionally this can come back to bite them, as the video games industry is a rapidly changing business. Today's goldmine can be tomorrow's laughing stock.
"Between when a dev team starts work on a game, and when it finishes, the world becomes a different place. I remember when we started work on Star Wars: The Old Republic; at the time, the model to go for was subscription," explained Moore. "By the time we had the game ready, the model to go for wasn't subscriptions.”
The move proved costly for EA, as it had to rebuild Star Wars: The Old Republic from the ground up to support the free-to-play model, complete with microinstructions. “But even then there were some people who said they wanted to keep their subscriptions," weighed up Moore.
From my own experience he’s very much on the right track here. I skipped over the campaigns entirely in both Battlefield 3 and Battlefield 4, so for me they as well not have been on the disc. Ultimately that stems from Battlefield being a multiplayer-only series however. In the case of Call of Duty I’ll always work my way through the single-player first, before dipping into the multiplayer.
Would you have played through a single-player campaign in Star Wars Battlefront? Or would you prefer DICE focused all its efforts on the multiplayer?
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