9to5Mac has reported that the Apple TV remote will be quite advanced and capable of having motion sensing and gesture control
9to5Mac has stated that the Apple Inc. (NASDAQ:AAPL) TV and its remote will have some exciting, new features. The iPhone maker is set to take stage on September 9 with the launch of new products, including the latest generation Apple TV. Rumors have been circulating about an update to the set top box since 2013 when Apple acquired PrimeSense, which was the company that made the Kinect for Microsoft.
TechCrunch provided a long report of how the Apple TV is going to be revolutionary this time around, with a motion-controlled user interface. Much like a SmartTV, the Apple TV’s remote will make it possible for users to navigate through the menus. Furthermore, the Apple TV will also have an app store and a development kit which the company will open up to developers, thus letting the company have an impressive app store.
More rumors have circulated that the device is going to be powered through a A8 processor along with some storage options. This means that the Apple TV will have a full blown version of iOS9, making it possible for developers to work on both platforms simultaneously. One major aspect of the product would be the rumored inclusion of personal digital assistant, Siri. The remote will also be compatible with Siri, plus it could have physical buttons along with a touchpad which will make it possible for users to browse through menus with a cursor. On the other hand, Apple has still not gone through with the subscription service as discussions between the company and cable providers are stalling.
Bidness Etc believes that the Apple TV needs a much-needed upgrade. Competitors in the industry like the Roku, are much ahead while Apple stands at a not-so-impressive number because of the lack of services that the company offers with its device now. The upgrade is going to be bringing a completely new App Store with endless possibilities.
It was reported yesterday that Apple had still not made any deals with the TV people as the $40 subscription price is considered too low. This is a bit confusing as $40 a month from Apple TV users will be quite lucrative given the number of people possssing the set top box. However, the cable companies don’t seem to be happy about it, and only when they see how lucrative it is to enter into Apple TV’s new app store, will the Apple TV start to revolutionize the TV industry with people cutting the cord.
In recent years, companies like Netflix, Inc. (NASDAQ:NFLX) have started providing 4K viewing experiences for users in the United States. Streaming sites are increasing by the numbers and set top boxes like the Amazon Fire TV and Roku already provide these apps with much traffic going through their devices. Chromecast, a smaller device has also made the rounds by being incredibly cheap and able to activate a smart TV. Apple’s re-entry into this market is going to be explosive and the company will have to work hard to achieve dominance in this market.
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