Apple Inc. Receives Request to Rename iPhone 6s

Ad agency requests Apple to change the name of its newest smartphone






Apple Inc. (NASDAQ:AAPL) looks all set to launch its new iPhone on September 9. It is just about certain that the new device will be called iPhone 6s. However, that is not the best news for an obscure marketing company; named 6S. The company is an advertisement agency based in New York and it has appealed to Apple, to change the name of its upcoming smartphone.

6S Marketing has rented several billboards in Times Square, to brandish an open letter to Apple. The message states; “Dear Universe, Please call it the iPhone 7. Sincerely, 6S Marketing.” More so, the company has also donned a truck with the same message and parked it outside an Apple Store; on 5th Avenue, New York City. The marketing company wishes Apple would notice these and reconsider their likely decision to name its new iPhone 7, as the iPhone 6s.

Some might perceive this campaign as a shameless publicity stunt. However, the billboards have caught the eyes of tens of thousands in US. The company has also attracted a lot of attention online, through social platforms. 6S Marketing has also posted an open letter on its official website to urge Apple to reconsider the name of its upcoming iPhone. The ad agency has been around since the turn of the millennium and complains that its search traffic has lately suffered a massive dip.

Even if Apple doesn’t actually consider its request; the marketing agency has gotten already attracted a lot of attention through this situation. Apple is unlikely to alter the name iPhone 6s and will likely go forth with its plans to launch it on September 9; with the same name.

The latest iPhone is believed to incorporate radical updates over its predecessor in terms of processor, cameras and also as first iPhone to feature a force-touch display. The device will be on shop shelves, by September 18. As for the marketing company; it is highly likely that the current attention due to Apple's new smartphone, will only help get more people to know about 6S Marketing as well.