According to the latest analytical report, Apple continues to raise its smartphone market share as the new iPhone is set to release next week
According to the latest analytical report by comScore, Inc. (NASDAQ:SCOR), Apple Inc. (NASDAQ:AAPL) appears to be growing its share in the US smartphone market. At the expense of rival smartphone manufacturers, especially Samsung Group (OTCMKTS:SSNLF), Apple seems to be increasing its dominance worldwide, particularly at home, and it will continue to do so as the next variant of the iPhone is expected to launch this week.
The data for the report published yesterday comes from MobiLens and Mobile Metrix, some of the biggest players in the world for digital media analytics. The publication shed light over the ongoing trend in the US smartphone space for the three months ended July 2015. Apple remains the market leader in the country, while Google Inc.’s (NASDAQ:GOOG) Android maintains its position as the most used operating system. The mobile app for Facebook Inc. (NASDAQ:FB) was ranked as the best smartphone application.
As per comScore, from April to July, Apple’s share of all smartphone subscribers in the US (191.4 million) rose 1.1 percentage points from 43.1% to 44.2%; in second place, Samsung, saw its market share decline from 28.6% to 27.3%. Next in line were LG, which saw its share rise from 8.4% to 8.7%, Motorola, which maintained its market share at 4.9%, and HTC that lost 0.2 percentage points from 3.7% in April to 3.5% in July.
While Android is still the most widely used mobile operating system in the US, as well as in the world, it suffered slightly in the latest analytics. For the ranking of the top mobile platforms, Android remained number one, although its market share dropped from 52.2% to 51.4%, while the iOS saw an 1.1% point rise. Microsoft Corporation (NASDAQ:MSFT) and BlackBerry Ltd (NASDAQ:BBRY) both saw their share of mobile platforms fall to 2.9% and 1.3%, respectively.
Apple’s share in the smartphone markets has been rising across the globe for a while now; the popularity increased exponentially after it launched the iPhone 6 and iPhone 6 Plus. The 2014 holiday quarter made new records in the company’s history, with nearly 74.5 million iPhone sales.
As the new iPhone comes out, prices for the iPhone 6 and iPhone 6 Plus will naturally experience a slight decline. We believe that this will ignite another aggressive quarter with respect to iPhone sales for Apple. As the iPhone 6 models get more affordable for the broader audience, it will bring in another tide of demand for the smartphone version.
As we reported yesterday, people have been shifting to the iOS more than ever in the US and China, the world’s biggest economies and Apple’s major markets. The company has also been progressing in Europe, as 27% of the Android users shifted to the iOS in the region. This, we believe, was exacerbated by Samsung’s failure to counter the iPhone 6 models with its Galaxy S6 and S6 Edge flagship products. As consumers were disappointed by Samsung smartphones, which were disappointing considering their high price tags, they naturally turned to Apple to get their money’s worth.
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